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Data in the Year 2050
In the past decades, business intelligence focused on transforming large unstructured datasets into usable metrics for decision making. Out of this data revolution came Just in Time (JIT)...
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Discover your most valuable referral sources for target marketing
If you don’t already store marketing acquisition source information in your database, take a look at my colleague Chris’ blog on how to do that here. With RJMetrics, it is easy to segment your revenue...
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Acting on Marketing Data
Any data-driven marketer knows that having data at your fingertips is just the start of the battle. The real value comes when you are able to use that data to influence your decisions. Here are just a...
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Comparing Performance and Goals
Many RJMetrics users choose to enhance their dashboards by comparing actual company performance to predetermined goals. For example, the report below reveals how a company’s actual revenue is comparing...
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Leveraging Composite Charts
In this tutorial, we will explore how RJMetrics composite charts can be used to study your your data through various ratios. RJMetrics’ composite chart feature allows you to use existing charts to...
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Driving Repeat Business
In modern e-commerce, generating repeat business has become a key to survival. In this RJMetrics tutorial, we will teach you how to extract insights based on your customers’ first purchases. Why?...
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Create Contact Lists of Top Customers
For many companies, a minority of customers generate a majority of the revenue (this is sometimes referred to as the Pareto rule or the 80/20 rule). These high spenders often act as brand ambassadors,...
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Segment your Data Like a Pro
Good segmentation is what turns a superficial statistic into a business metric that drives decisions. Want to know who your most valuable customers are? What your most valuable marketing channels are?...
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